[QUOTE:] All of economics is just the chattering of neurons. Scientists at Harvard Medical School have identified the neurons that advertisers want to control. * * * If you could change the value your brain assigns to various goods would you do it? Would you want the ability to consciously change what your desires are to make your desires more adaptive for your health or more easy to fulfill or less likely to get you into trouble?
One of the scariest things I see about advances in neuroscience is that ultimately these advances are going to point toward directions for the development of neurotechnologies that will make personality and desires malleable. Inevitably governments, terrorist groups, and other entities will use neurotechnologies to mold minds to give them different values, desires, drives. [END QUOTE]
FuturePundit: Neurons Identified That Assign Relative Ratings To Goods.