Apparently Jewish congregations are experiencing some of the same attendance issues as Christian churches that find themselves competing with the Little Church of St. Starbucks (or St. Mattress) :
Scott A. Shay, the author of “Getting Our Groove Back: How to Energize American Jewry,” said, “Let’s not forget that more than three-quarters of American Jews don’t go to any synagogue on a regular basis.
“Each movement realizes that the real struggle for the future and soul of American Jewry are those who are outside of the synagogue today,” said Mr. Shay, a banking executive who has been active in Jewish organizations.
“Each movement is really struggling with, ‘How do you bring them in?’ ” he said. “This prayer book is an attempt toward that for the Reform movement.”
Laurie Goodstein, In New Prayer Book, Signs of Broad Change, NY Times, Sept. 3, 2007 (accessed Sept. 4, 2007).